Entrepreneurship Development

Welcome to Entrepreneurship! The paper is an introductory course intended to provide students with knowledge of entrepreneurship and the vital role played by entrepreneurs in the global economy. To achieve this, this course focuses on the creation of new ventures, the skills necessary for success in an entrepreneurial venture, and factors associated with new venture success.

Entrepreneurship is interdisciplinary so this paper provides students with the opportunity to draw together elements of other papers such as finance, economics, management, marketing, production and so forth, showing how these must fit together to create a whole organization, rather than viewing these as a series of unrelated components. This paper also mixes theory with practice. Students will be challenged to apply principles, concepts and frameworks to real world situations, particularly on assignments including the business plan and on exams.

This paper will help students determine if they want to start their own ventures or if they prefer to operate as corporate entrepreneurs working within an existing organization. Companies increasingly want and need employees who can identify problems and opportunities, exercise initiative and develop creative solutions, and build support while implementing their ideas. The concepts and skills emphasized in this paper should be useful whether starting a new business or innovating within an existing organization.

Learning Outcomes
Upon successful completion of this paper, you should be able to:

• Understand the context, concepts, theories and process of entrepreneurship
• Develop entrepreneurial opportunities & recognize the entrepreneurial potential within yourself, whether you want to start your own business or act as an entrepreneur within an existing organization
• Identify entrepreneurial opportunities and assess these opportunities
• Research and determine the viability or feasibility of new business concepts
• Understand how to turn a new business concept into a sustainable business venture
• Appreciate that there are various types of entrepreneurs, such as social entrepreneurs, sustainable entrepreneurs, and entrepreneurial families

Course Structure

1. Module I: Entrepreneurship
2. Module II: Marketing Management
3. Module III: Operations Management
4. Module IV: General Management & Business Environment
5. Module V: Financial Management
6. Module VI: Entrepreneurs Development Programmes (EDPs) and SWOT Analysis

Module I: Entrepreneurship

• Lec 01 – Entrepreneur
• Lec 02 – Entrepreneurship
• Lec 03 – Classification of Entrepreneurs
• Lec 04 – ENTREPRENEUR VS PROFESSIONAL MANAGERS.
• Lec 05 – ENTREPRENEURIAL PROCESS AND STRUCTURE, BARRIERS TO ENTREPRENEURSHIP
• Lec 06 – ENTREPRENEURIAL – BUSINESS – PRACTICES AND POLICIES
• Lec 07 – SOURCES OF INNOVATIVE OPPORTUNITIES

Module II: Marketing Management

• Lec 08 – Marketing Research
• Lec 09 – BUSINESS ENVIRONMENT – MICRO ENVIRONMENT
• Lec 10 – BUSINESS ENVIRONMENT – MACRO ENVIRONMENT
• Lec 11 – Entrepreneurial Environment
• Lec 12 – VENTURE FEASIBILITY – TECHNICAL AND MARKETING
• Lec 13 – Venture Feasibility
• Lec 14 – Venture Feasibility

Module III: Operations Management

• Lec 15 – STARTING NEW BUSINESS OR BUY FIRMS
• Lec 16 – BUSINESS STRATEGY – CONCEPT – LONG TERM AND SHORT TERM FOCUS
• Lec 17 – Business Organization
• Lec 18 – SOURCES OF FINANCE AND GOVERNMENT POLICIES
• Lec 19 – VENTURE CAPITAL FINANCING – CONCEPT, PURPOSE AND SCHEMES
• Lec 20 & 21 – ROLE OF FINANCIAL INSTITUTIONS FOR FUNDING ENTERPRISES
• Lec 22 – ROLE OF CONSULTANCY ORGANISATIONS
• Lec 23 – Capital Markets

 Module IV: Financial Management

• Lec 24 – ACCOUNTING SYSTEM AND BOOK KEEPING PRINCIPLES
• Lec 25 – ACCOUNTING – CONCEPTS AND CONVENTIONS OF ACCOUNTING.
• Lec 26 – PROBLEMS IN ACCOUNTING SYSTEMS

Module V: Entrepreneurs Development Programmes (EDPs) and SWOT Analysis

• Lec 27 Planning
• Lec 28 – Entrepreneurship Development Programmes (EDPs)
• Lec 29 – Swot analysis and Swot matrix
• Lec 30 – Government schemes and incentives for promotion of entrepreneurship
• Lec 30 – SETTING UP A SMALL INDUSTRY – LOCATION AND STEPS FOR STARTING A SMALL INDUSTRY
• Lec 31 – Government policy on Small and Medium Enterprises
• Lec 32 – Joint ventures, sub-contracting, venture capital and public and private partnerships